Troy Blankenstein
11/29/2010
Herma’s Readers
Radio ad and free media advertisement
With the 2 million dollar budget our company has we will invest in radio ads for the local area. According to the WSLC-FM, 94.9 star country, website the average cost for a 30 second radio ad is $67.00. Depending on the time, date, and amount of times it is played and hour will depend if the ad will cost more or less. WSLC-FM is a local radio station that covers the New River Valley and Roanoke as well. Other stations that could be used and are around the same price are: WBRW-FM (105.3 The Bear), and WXLK-FM (92.3 Hot 92). These stations would reach multiple publics in south west Virginia, some being: Virginia Tech, Radford University, k-12 children, car owners and operators, community, Virginia tech sports teams, stores, and radio listeners.
An alternative to spending money on advertising would be the use of social media networks. Making a facebook group or event is an easy way to reach many publics and get messages out to mass amounts of people as quick as possible. You can also share pictures of years past to show views how great of a project Herma’s Readers is. Along with Facebook, Twitter, a Blog, and YouTube all can be used as free advertising that is quick and easy to use. Free social media networks can reach multiple publics, such as: VT sports teams, recruitment of athletes, PTA’s, local businesses, sponsors and partners, VT and RU students and alumni, and parents and siblings of local children.
T-shirts, pencils, bookmarks, and donation boxes
Along with the venue for Herma’s Readers things like pencils, bookmarks, and T-shirts can be made to give out to the children and people participating. According to 123prints.com an order of 1000 custom made bookmarkers would cost $135.95. They can be designed to how ever you would like them to look. To go along with the bookmarks could be pencils made from pencils.com. An order of 9 boxes of custom pencils would cost $249.57, with a total pencil count of 1296.Along with the bookmarks, and pencils, custom made T-shirts from coustomink.com could be a possible option to give out for free or sold for profit. An order of 350 custom made shirts would cost $2,401.00. A donation box could be mass produces to sit outside of schools, businesses, and all over the NRV for donations to be made, sort of like the Toys for Tots boxes. To make boxes like these would cost $880.00 for 100 from displays2go.com. All of these would reach the publics of, teachers, students of all levels, community members, parents of children, libraries, local businesses, authors, books stores, and publishing companies.
Billboard and Newspaper Campaign
One of our primary objectives in promoting Herma’s Readers is too reach a very broad audience. One of the best ways we think to do this is through advertising. One of our first objectives during this campaign is too launch a series of billboards throughout Virginia in heavily populated areas. While putting billboards in more heavily populated and traveled areas such as I-81 will be more expensive, we believe it will be well worth the money as well as a discount we will be receiving for purchasing multiple billboards. The next part of this particular campaign is to connect with people who like to read newspapers. Newspaper ads are a great way to set the agenda and well worth the money needed to publish them. We will be targeting some of the biggest newspapers in Virginia including the Virginian Pilot, Richmond Times Dispatch, and Roanoke Times. The publics that we will be reaching just through these two campaigns will be enormous. Adults reading the newspaper will see those ads while people on their way to work, school, or just driving on the interstate will see the billboard ads. The total cost for the billboard and newspaper advertisements will be right around $120,000. We plan on having 10 billboards up for an entire year at about $800 per billboard per month. Plus another $20,000 - $25,000 for newspaper ads throughout the year.
Reading Festival at Virginia Tech
Our next idea is trying to promote Herma’s Readers in the community. We will be having a festival located at Virginia Tech on the first Saturday in August of 2011. This will be a great way for parents to bring their kids out and have a good time while learning how important and fun it is too read. While there will be a lot of banners, standees, and other promotional items promoting Herma’s Readers, there will also be a lot of other fun and exciting activities as well. Food and refreshments will also be served for a small fee. Some of the various activities include a bounce house, arts and crafts, and getting to interact with various sports teams at Virginia Tech including the football team. The football team will also be signing autographs to make it a more personable and enjoying experience. One of our main goals through this campaign is to reach the parents and children. If children are taught the importance of reading early on we believe it will change their lives forever. For this festival we will be combining public relations as well as advertising for the most effective way to promote Herma’s Readers. The total cost for the festival will be around $3,000.
One of our primary objectives in promoting Herma’s Readers is too reach a very broad audience. One of the best ways we think to do this is through advertising. One of our first objectives during this campaign is too launch a series of billboards throughout Virginia in heavily populated areas. While putting billboards in more heavily populated and traveled areas such as I-81 will be more expensive, we believe it will be well worth the money as well as a discount we will be receiving for purchasing multiple billboards. The next part of this particular campaign is to connect with people who like to read newspapers. Newspaper ads are a great way to set the agenda and well worth the money needed to publish them. We will be targeting some of the biggest newspapers in Virginia including the Virginian Pilot, Richmond Times Dispatch, and Roanoke Times. The publics that we will be reaching just through these two campaigns will be enormous. Adults reading the newspaper will see those ads while people on their way to work, school, or just driving on the interstate will see the billboard ads. The total cost for the billboard and newspaper advertisements will be right around $120,000. We plan on having 10 billboards up for an entire year at about $800 per billboard per month. Plus another $20,000 - $25,000 for newspaper ads throughout the year.
Reading Festival at Virginia Tech
Our next idea is trying to promote Herma’s Readers in the community. We will be having a festival located at Virginia Tech on the first Saturday in August of 2011. This will be a great way for parents to bring their kids out and have a good time while learning how important and fun it is too read. While there will be a lot of banners, standees, and other promotional items promoting Herma’s Readers, there will also be a lot of other fun and exciting activities as well. Food and refreshments will also be served for a small fee. Some of the various activities include a bounce house, arts and crafts, and getting to interact with various sports teams at Virginia Tech including the football team. The football team will also be signing autographs to make it a more personable and enjoying experience. One of our main goals through this campaign is to reach the parents and children. If children are taught the importance of reading early on we believe it will change their lives forever. For this festival we will be combining public relations as well as advertising for the most effective way to promote Herma’s Readers. The total cost for the festival will be around $3,000.
No comments:
Post a Comment