10/06/2010

Wed. 10/06/10

Guest speaker: Jennifer Nelson, oldest child of Mr. Lazneby.  Works for a tech. company who’s CEO is from Radford. Interns with sales experience.  Undergrad at Hollins University 

I.                    Interning

a.       Her internship she did is what got her a job, twice, WBDJ 7 as a videographer and photography with Roanoke. Grad at Tech 2 interns at Salem civic center, arts council of the Blue Ridge, built there marketing program.

II.                  Agency work

a.       After grad got a job 8 weeks after for a PR agency. 2 years there worked for a variety of clients, a position was opened at tech with the university relations did pr for the college of the grad school.

III.                Public information/ media relations

a.       On April 16^th she was going to take a job in Roanoke, the 18^th was going to be her last day. Worked early and late to help the big wigs prepare the news reporters there updates. Worked with media on interviews. Worked with all the famous news people. Staid for a week and half after the 18th

IV.                Corporate comm. / marketing/ crisis communications

a.       Shenandoah life: switches from Pr to marketing. She made up the tech branding which is a major part of marketing. Brought on to help the group line of business. Worked with a graphic designer. On branding for the company.  Lots of advertisements, sales support, brochures, redesigned the websites, videos for the product. The company then went into Receivership (lost 100million dollars in a month), the state came in and put the sale so of insurance on hold.  Still around but will probably be bought.

V.                  Retail

a.       Marketing manger a step up from tech and Shenandoah life. Put together a marketing plan for a tangle wood mall. Commercials, city magazines, radio commercials, promotions, billboard ads.

VI.                Technology

a.       Marketing manager for a software company. Netventure her new company. Operations software for nonprofits, company went from 6 to 30. There largest competitor was ahead of them in the game, had a great deal of marketing. She branded the company and is wearing a lot of hats because it is so small. Trade show both for the entire Y’s of America. Was a big hit had 6 weeks to do it. Next project is to create the marketing plan for the company.  Marketing or PR is a lot of creative writing for brochures and ads and professional for business.  Oversee all of the social Medias. All the internal work for the employees. Do a lot of HR now too. Staying in front of your costumer.

9/24/10

I.                    Agenda Setting

a.       Who sets the agenda?

1.       Politicians, Reporters (unbiased), publisher (conduct business) Communication Specialist, blogs,  Anyone who seeks the attention of others.

II.                  PR

a.      

III.                News Discussion

IV.                Blogs

a.       Approach the blog like we 1 of 36 interns and there are 5 jobs at the end.

Set the agenda by being aggressive, and become an expert in a field, myself it would be Armor.

Once you make a agenda and become an expert you open the door to anything you could think of Toe Wars for Shayne Graham.

President Obama did a book which brought him to the news spot light.

This book is his first book called Dreams of my father here is the review from Amazon.com:

Elected the first black president of the Harvard Law Review, Obama was offered a book contract, but the intellectual journey he planned to recount became instead this poignant, probing memoir of an unusual life. Born in 1961 to a white American woman and a black Kenyan student, Obama was reared in Hawaii by his mother and her parents, his father having left for further study and a return home to Africa. So Obama's not-unhappy youth is nevertheless a lonely voyage to racial identity, tensions in school, struggling with black literature?with one month-long visit when he was 10 from his commanding father. After college, Obama became a community organizer in Chicago. He slowly found place and purpose among folks of similar hue but different memory, winning enough small victories to commit himself to the work?he's now a civil rights lawyer there. Before going to law school, he finally visited Kenya; with his father dead, he still confronted obligation and loss, and found wellsprings of love and attachment.

One of the keys factors media literacy is to be a producer of media messages. Because you chose what is placed in the media.  When people talk about armor you want them to think of you. Becoming producers of messages requires for you to find what you really believe in.  They could be either thugs or they could answer the big questions like how does this matter to me!

This is a results orientation world and if you can’t meet or go above and beyond you are never going to make it. Do something great by establishing the go getter mindset.

9/22/10

News values:

Powell Hall- a white supremacist, changed the name to just Porterfield, proximity, human interest, since it was brought to our attention it will start up racism talks, happened recently (timeliness), he is famous musician (prominence), low impact it could make some people offended, 50 years ago this would not have been a news story.

The president of Iran said that the US is at fault for the world’s poverty at the UN meeting is NYC- It is unusual because of the rareness of the meeting once every ten years, conflict (huge), currency he knew this was an easy agenda to set, timelessness yesterday, prominence he got his word out in front of world leaders, impact the whole world knows he said it, there is some discomfort we feel if we are viewed as evil.

Michael Vick started for the Eagles-  conflict dog lovers and football, human interest (rocket example, rise and fall) redemption too,  proximity he went to tech (for us), Human interest is there     because we are dog lovers for years, timelessness just happen, prominences, impact that story hits almost everyone.

Words
Fodder- coarse food for cattle
Tatter- a torn and hanging piece, as of a garment
Alacrity- speed or quickness
Philistine- a person who is guided by materialism and is disdainful of intellectual or artistic values
Eschew- to shun; to avoid
Fallow- dormant or unused
Plebeian- characteristic of commoners
Nominal- existing in name only; negligible
Ossify- to change into bone; to become hardened or set in a rigidly conventional pattern
Emulate- to copy; to try to equal or excel

9/20/10

Notes
H.L. Mencken said " the role of the journalist is to heave dead cats into sanctuaries" What this means is open to all sorts of interpretation. For example sanctuaries could be your room or your mind or something or place your value/ worship. Another think it might be saying is that somebody has to ask the tough questions and that somebody is the journalist. Why, well maybe because of the news values we learned about last class. They need to find away to make there stories cover all of them somehow. If the story doesn't then it probably isn't worth covering. They also have bosses and they have bosses as well that they don't want to upset. If they "heave to many cats" then the audience and the money will go away. So it is a tricky situation they are in.

Staged events make the most money (heave the most cats). One of the biggest staged event is the super bowl. Did you know that 30 seconds of ad space was between 2.5 and 2.8 million, and that was even lower than the previous year. http://www.msnbc.msn.com/id/34803473/.

Journalismjobs.com
this is actually a pretty awesome website. It has all your jobs for pretty much everything in the communication field. But what I think is so cool is the fact that there is also an internship list. Most job site search engines don't have that which is impressive.

9/17/2010

If you interview the best minds of any field you want to enter into you will see that it makes you a colleague with them and also it opens up a job market that is hard to get into. According to a book I am reading called They Don't Teach Corporate in College by Alexandra Levit, 85% of jobs are through personal connections. If that is the case then imagine the types of jobs you could get by getting to know the best minds in a field.

News Values
Conflict- Blood sells
Prominence- We latch on the public figures
Human interest- the refusal to do the fireman feeding a bunny story
Bizarre or Unusual- A obsestion with things that are weird
Impact- People want to know how stories will effect there lives
Proximity- back to our tribal roots, the Radford tribe
Timeliness- instant news
Currency- the agenda setters bring up there sides to get into the public eye

Words
Greave- armor plate that protects legs
Lanate- covered with Dense cottony hairs
Kith- your acquaintances
Rachis- the series of vertebrae forming the axis of the skeleton and protecting the spinal cord
Detritus- loose material that is worn away from rocks
Acetate- a salt or ester of acetic acid
Fitment- any of the items furnishing or equipping a room
Judder- shake or vibrate rapidly and intensively
Hindrance- any obstruction that impedes or is burdensome
Quay- wharf usually built parallel to the shoreline

mistake

OK so I accidentally posted my blog mid-blog without editing it, and I am not sure how to get it back! Sorry about that but I'll continue and try not to mess up again. I found that propaganda of the deed was a great term for the class to learn about. Especially with student not really understanding Operation Enduring Freedom. However with this theory now in there bank of knowledge they may think twice when they see another report of and IED blast going off. I found a book that seems pretty interesting http://www.ingentaconnect.com/content/bpl/ajps/2007/00000051/00000002/art00010 it is about terrorism and the Propaganda of the deed.  it is about terrorism and the Propaganda of the deed. Seems pretty interesting but who knows. Now we are suppose to learn 10 new words a week and post them. I think I found so pretty good words. Plus I have always wanted to do this so I guess now I have a reason to.

Faux- not genuine or real
Betise- a stupid mistake
Passe- out of fashion
Baleem- a horny material from the upper jaws of certain whales
Sirocco- a windstorm that lifts up clouds or dust
Mastaba- an ancient Egyptian mud brick tomb with rectangular base, sloping sides, and a flat roof
Grot- a small cave
Lethargy- a state of comatose torpor
Ungulate- having or resembling hoofs
Otic- of or relating to near the ear

My First blog

Well, this will be my first ever blog post so I hope I get the hang of this. I guess I should let you know a little about me first I am from York, PA on a full ROTC scholarship. I hope that this coming Novemeber I will find out that I got my number 1 branch choice of Armor and get assigned to Cav. platton. I am also a huge sports fan, mostly college however my basketball team is the Chicago Bulls! But enough about myself and to the topic of class. So far I have enjoyed this class termediously! The way we talk about theories without going over boring power points and dictionary defonitions is great for my way of learning. I guess without realizing I have been using divergent thinking my whole life! I usally always make list and never let a idea slip away, no matter how crazy.