10/06/2010

Wed. 10/06/10

Guest speaker: Jennifer Nelson, oldest child of Mr. Lazneby.  Works for a tech. company who’s CEO is from Radford. Interns with sales experience.  Undergrad at Hollins University 

I.                    Interning

a.       Her internship she did is what got her a job, twice, WBDJ 7 as a videographer and photography with Roanoke. Grad at Tech 2 interns at Salem civic center, arts council of the Blue Ridge, built there marketing program.

II.                  Agency work

a.       After grad got a job 8 weeks after for a PR agency. 2 years there worked for a variety of clients, a position was opened at tech with the university relations did pr for the college of the grad school.

III.                Public information/ media relations

a.       On April 16^th she was going to take a job in Roanoke, the 18^th was going to be her last day. Worked early and late to help the big wigs prepare the news reporters there updates. Worked with media on interviews. Worked with all the famous news people. Staid for a week and half after the 18th

IV.                Corporate comm. / marketing/ crisis communications

a.       Shenandoah life: switches from Pr to marketing. She made up the tech branding which is a major part of marketing. Brought on to help the group line of business. Worked with a graphic designer. On branding for the company.  Lots of advertisements, sales support, brochures, redesigned the websites, videos for the product. The company then went into Receivership (lost 100million dollars in a month), the state came in and put the sale so of insurance on hold.  Still around but will probably be bought.

V.                  Retail

a.       Marketing manger a step up from tech and Shenandoah life. Put together a marketing plan for a tangle wood mall. Commercials, city magazines, radio commercials, promotions, billboard ads.

VI.                Technology

a.       Marketing manager for a software company. Netventure her new company. Operations software for nonprofits, company went from 6 to 30. There largest competitor was ahead of them in the game, had a great deal of marketing. She branded the company and is wearing a lot of hats because it is so small. Trade show both for the entire Y’s of America. Was a big hit had 6 weeks to do it. Next project is to create the marketing plan for the company.  Marketing or PR is a lot of creative writing for brochures and ads and professional for business.  Oversee all of the social Medias. All the internal work for the employees. Do a lot of HR now too. Staying in front of your costumer.