10/15/10
1. PSA’s- a public service announcement
a. A free ad that helps you with your career if you help create them
b. Produce a PSA what does that mean?
i. What organization to work with, what message to create.
ii. Learn a lot about the organization
iii. Get all the message straight, it could be a print ad, radio, TV
2. Ad department
a. Production- it will be tailored to your public (McDonalds ad will be high quality than a BTs ad)
b. Ad agency
i. They are not in house they are normally brought on.
ii. Find the one that fits for possibly free because they could get awards for doing a PSA.
iii. The radios will give away ad time to psa’s.
iv. Lots of PSA’s are done on Sunday mornings
The Ad Council is one of the largest PSA organizations in the country. I think you can’t go through 1 tv program without seeing one of their ads.
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