10/08/10

10/08/10

Look into advertising.

a.       Discussion- yesterdays guest speaker the main point was internship. Because it helps you with the transition from the educational world to the business world. Your degree gives you a focus on something but internships give you a broad spectrum of the real world. Institutions move slowly, Radford’s Course offerings have nothing on Tech.  This is how people get behind fresh out of college because they are behind the ball. College students don’t really do internships. Take a marketing class when possible to help us out with the business world. Marketing concepts are a critical view in this post modern communication field.

b.      My internship- Over the summer I interned with the 82^nd Airborne Division. I was with the 91^st CAB (Civil Affairs Battalion) Spec. Ops attached to AFRICOM and NORTHCOM. I got to work with the CA teams that work hand and hand with ODA teams (Special Forces teams). They train to deal with high ranking elders in the Taliban and in the Afghanistan villages. We attend a seminar by USAID a contracting company that has made a database for collecting information on the Sherpa’s and Taliban informants. I cannot go into much more detail than that do to classification reasons. We also worked on bettering interpersonal skills with USAID representatives and natives. Along with this training I worked on DEREPS, which are weekly reports of where every single person in the Battalion is at. As well as WWU (World Wide Updates) which are reports of what each company is doing in theater. I learned so much in my stay and I hope to soon return as a full time member.  

c.       Agency- Variety

                                                               i.      You get to see all sorts of different business; they try to be full service in PR, Marketing, and Advertising. Pr is a management function.  PR people advise management rather. Ex. The boss at the steak house with just 20% off. General are like the higher management and majors types are like the PR people. Female marines are talking to the women of Afghan.  Health care people maybe setting the agenda with hand crank radios in Africa.

d.      Public Information- is the power and clarity of the message. The history of public relations came from WWI the people in charge took the role in creating slogans and get people to want to join and fight.

1.       The CPI or Committee for Public Information was the first committee for PR us in WWI.

http://www.sourcewatch.org/index.php?title=Committee_on_Public_Information

Media relations

2.       A huge componate for sports and other entertainments. Technology is changing with the video on the Internet. The Internet is a bigger challenge for PR people because they have to be their own ESPN.

                                                             ii.      External relations

1.       Radford has a huge deal with external, when other organizations want to talk or do anything with or about Radford.  Propaganda of the deed with the man who held up a post office.

                                                            iii.      Internal relations

1.       How people get along with in the organizations. It makes it easier to control the organizations. Internal PR is like turning around a air craft carrier.